WELCOME TO MY PORTFOLIO
Hi, I’m Sam, a product designer who loves to work across the entire product experience.
About
I’m a product designer with 5.5 years of experience and a 3-year PM background that shapes how I work – I ask why we’re solving a problem before deciding how to solve it.
I’ve led end-to-end design across complex enterprise products: running research, reframing briefs, writing hills, building challenging domain knowledge to deliver intricate design architectures, and staying involved through engineering hand-off.
My background in product management means I’m fluent in cross-functional conversations with PMs, engineers, and stakeholders, and I’ve used that position to shift product direction. I work on hard, ambiguous problems where the stated brief isn’t often real brief.
Projects
Bottom-up
Designing a whole new product usage experience into the existing z/OS Connect Designer
MCMP
A 6-week incubator project bringing where reframing the challenge brought me better direction
Operation Wizard
UX/UI design project for a complex wizard experience inside the Bottom-up project
Hursley Escape Room
A passion project with 3 versatile iterations, that I founded, designed, and project led
SAM CATLING 